Business Opportunities in Photography
Interesting ideas about how photography is producing new businesses as its complementary partner.
As we can see around us, the demand of photography is getting higher. Facebook, Instagram, Twitter, might be the strongest trigger to get “love” through a piece of photo. People are trying to afford the best and easiest tools to produce good photos with their limited skills. I think that’s why Smartphone with high-end camera feature are the most popular. However, those conditions doesn’t eliminate the necessity of professional photographer.
Necessity of Professional Photographer
Society has a lot of moments to be memorized. Too many precious moments that we take for only using a smartphone — low resolution. Here are examples of special occasions:
- Wedding day — one moment in life. A big milestone that too good not to be saved. This moment is following by Pre-Wedding Photo-shot, a complete moments to share.
- Honeymoon and Family Holiday — for people with economy above the average (mostly) has high demand for this occasions. Especially when they want to print a big family picture on their house-gate. I think that’s why we have a business model like SweetEscape which can hire professional photographer for a rarely traveling moment, anywhere and anytime.
- New born and Maternity — another one moment in life. The demand of professional photographer for both moment is getting popular nowadays, especially for indoor studio.
- Many more.. please comment if you have more moments to capture. I’m pretty sure that culture has a role for this occasions :)
Photography Business Development
In this section, I will talk about Photography business transformation that I’ve seen around, especially in Indonesia:
Photo Studio — in the previous era, people start photography with its photo studio. Professional photographer and its place to capture the moments. Both of them is unity and inseparable. The studio itself is just like ‘that’.
B2B Photograph Freelancer —People will start small to build their name and continuing with their own brands. For people who are good at photography but doesn’t have capacity to have a studio, usually will join the photo studio’s projects. Nowadays, newbie photographer will join the professional photographer.
B2C Photograph Freelancer — a photographer that has their name as their own brands. They will promote their name directly to the customer and hire teams if they get a big project. Mostly, B2C freelancer has outdoor as their standard service because they don’t have a studio.
Photographer on demand —outdoor photos is popular. We have a lot of good photographers and people love traveling. However it will pricey to bring your local photographer abraod. So that, there is a business model such as SweetEscape, you can hire photographer anywhere and anytime with the same quality as your local photographer.
Studio on demand— camera is getting cheaper and the number of professional photographer is getting higher. BUT, do we really need a studio? Outdoor is more demanding. BUT, how if we have special request for indoor photo-shoot? I think we can fill the gap with:
- Cafe-Studio
Because having a cute, unique and good photo is getting popular, business of creating unique cafe is get a huge demand. Beside the convenience, the decoration will become one of magnetism to come along. It will support the freelancer photography also, they don’t need a studio, what they need are customers rent a studio for themselves.
- Studio Rental
I found this interesting and not so many open this service. What we need to provide is a building with a lot of spots, wearable properties and many concept for many occasions. For you an amateur photographer or student or any profession, who is expecting a good photo-shoot even though without a good camera, we can rent this studio. Please take a look the preview below:
Go-Studio Services
A plus service from a photo-studio. We can make our house as a studio by bringing the studio properties to our house. For example, if we want to have a new born photo-shoot at our house due to covid-19 — we can’t go anywhere. We can hire photographer with its go-studio services.
The last but not least,
Private Outdoor Studio— have you ever heard that? We know the beauty of outdoor photo-shoot; nature, water, trees are so calmly and beautiful. Unfortunately, to get to those kind of features, it takes efforts. It’s far away from the city and required more than hour. Moreover, it’s a public place, so we have to wait for quite moment to get the best photo. So, let’s bring the nature to our city through Private Outdoor Studiooo!!
It required huge investment anyway, but I think it’s a brilliant idea :)
Conclusion
The objectives of this article is to show you that the world is transforming, so does the photography. Starting with inseparable components between photographer and studio, become all things are by demands. Furthermore, we can actually have so many business opportunities when we can see the ‘gap’ and come up with a real solution. So, last word, today is not the end. Keep progressing!
*Disclaimer: this article is written based on personal knowledge, opinion and culture.
